Motto

Graphics have the power to change something

Japan

Yoshiko

Hada

Design

Bio

Freelance illustrator based in Tokyo. Dropped out of the Visual Communication Design Department at Musashino Art University.

With the motto that graphics have the power to change something, She provides illustrations for a wide range of media, including posters, packages, CD/DVD jackets, miscellaneous goods, and textiles, both domestically and internationally. She also has a wide range of activities, including actively participating in overseas exhibitions, workshops, and conferences.

She draws illustrations while being surprised and moved by the coincidences that happen on paper. It may be similar to the innocent joy a child feels when touching clay for the first time. These slightly strange creatures born through her hands out of nowhere, beyond her consciousness, are like an extension of a child's doodles, like music, or like alchemy to make something wonderful out of the monotonous daily life.

Clients

Itabashi Art Museum, Paris Baguette Jeju garden store, Halcyon Night, IIIVIVINIKO, Fine Little Day, Potatokids

Awards

MJ Award, Bologna Children's Book Fair Illustrators Exhibition, ILUSTRARTE, The Choice, TIS Competition, Illust-Note Note-Exhibition

More Speakers and Mentors

Miroslaw

Klis

In the world of graphic design Poland is known for Polish School of Posters active in 1950s-1980s with expressive solutions based mainly on illustration. In the last years we finally started discovering the unknown heritage in logo design and typography with great masters such as Karol Śliwka, Ryszard Bojar and many more.

Jakub

Kozniewski

We're getting there.

Ian

Lynam

There are three different reading directions for typeset Japanese!

Ada

Zielinska

People from other countries might not know that the design culture in Poland is deeply rooted in both tradition and innovation. The iconic Polish School of Poster, which emerged in the mid-20th century, remains influential, known for its unique blend of surrealism, symbolism, and minimalism. Another lesser-known aspect is the role of graphic design. While Polish posters have gained international recognition, graphic design, including elements like logos, packaging, and printed materials, has only recently been rediscovered and appreciated. Polish graphic design icons such as Karol Śliwka, Jerzy Treutler, and Roman Duszek are behind these influential works.

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