Designers in Seoul
Designers in Tokyo
Designers in Taipei
Column Four
Strategy
TOFU is a creative, award-winning studio specializing in visual communication.
We are an award-winning multidisciplinary studio specializing in branding and advertising. We create the overall brand image from visual strategy through graphic and film creation to final production. We are always open to go off the beaten track and find non-standard solutions. We believe in projects that move emotions, have a strong idea and meet their strategic goals.
National Muzeum in Gdańsk, ING Bank Śląski, Katarzyna Konieczka, WSIP, City Of Gdansk, City Of Gdynia
KTR: Studio Of the Year '23
STGU: Studio Of the Year '23
RED DOT AWARD: 2017, 2019, 2020, 2021, 2021, 2021, 2022
EUROPEAN DESIGN AWARDS: 2024, 2023, 2022, 2021, 2020, 2019
GOLDEN PIN: Best Of Design Award: 2020
ASIA DESIGN PRIZE: Grand Prize 2023, 2023
TAIWAN INTERNATIONAL GRAPHIC DESIGN AWARD: Gold 2023
HONG KONG GLOBAL DESIGN AWARDS: Gold, Silver, Bronze X3
Many people think we Germans are perfect. What nonsense!
People from other countries might not know that the design culture in Poland is deeply rooted in both tradition and innovation. The iconic Polish School of Poster, which emerged in the mid-20th century, remains influential, known for its unique blend of surrealism, symbolism, and minimalism. Another lesser-known aspect is the role of graphic design. While Polish posters have gained international recognition, graphic design, including elements like logos, packaging, and printed materials, has only recently been rediscovered and appreciated. Polish graphic design icons such as Karol Śliwka, Jerzy Treutler, and Roman Duszek are behind these influential works.
It's not unique to Korea; a one-sided relationship has no future, so please work with people who respect and acknowledge each other's value.
Though this is about illustration, I think there is a tendency to prefer narrative and explanatory elements over visual (graphical ) interest. (But maybe things have changed a bit recently?)