Designers in Seoul
Designers in Tokyo
Designers in Taipei
Column Four
Strategy
TOFU is a creative, award-winning studio specializing in visual communication.
We are an award-winning multidisciplinary studio specializing in branding and advertising. We create the overall brand image from visual strategy through graphic and film creation to final production. We are always open to go off the beaten track and find non-standard solutions. We believe in projects that move emotions, have a strong idea and meet their strategic goals.
National Muzeum in Gdańsk, ING Bank Śląski, Katarzyna Konieczka, WSIP, City Of Gdansk, City Of Gdynia
KTR: Studio Of the Year '23
STGU: Studio Of the Year '23
RED DOT AWARD: 2017, 2019, 2020, 2021, 2021, 2021, 2022
EUROPEAN DESIGN AWARDS: 2024, 2023, 2022, 2021, 2020, 2019
GOLDEN PIN: Best Of Design Award: 2020
ASIA DESIGN PRIZE: Grand Prize 2023, 2023
TAIWAN INTERNATIONAL GRAPHIC DESIGN AWARD: Gold 2023
HONG KONG GLOBAL DESIGN AWARDS: Gold, Silver, Bronze X3
We're getting there.
Polish design culture is deeply rooted in a rich tradition of poster art, known as the "Polish School of Poster Art," a movement that combined bold graphics and a strong sense of symbolism to convey complex messages with minimal resources. Contemporary Polish design often draws inspiration from this heritage, including "designing by hand", while blending it with a modern, digital aesthetic.
Taiwan's design culture integrates influences from diverse cultures, including Chinese, Japanese, Western, and indigenous elements, creating a unique and multifaceted style. Additionally, Taiwanese designers emphasize refinement and intricacy, often incorporating local cultural elements such as temple fairs, calligraphy, and traditional crafts into their designs, highlighting cultural heritage. The design industry in Taiwan is closely linked with the technology sector, demonstrating competitiveness in UI/UX design and smart product design. These characteristics may not be fully understood or recognized internationally. Furthermore, Taiwanese design is often influenced by social and political contexts, reflecting concerns about issues such as the environment and local identity.
Though this is about illustration, I think there is a tendency to prefer narrative and explanatory elements over visual (graphical ) interest. (But maybe things have changed a bit recently?)